Africa’s Top Travel Destinations for 2027
Africa's tourism thrives due to iconic attractions and rising visitor numbers, with Morocco leading at 19.8 million tourists, followed by Egypt.
Africa is attracting growing international attention, from Morocco’s historic medinas and Egypt’s ancient monuments to the wildlife reserves of East Africa and the coastal escapes of Southern Africa. Rising visitor numbers are strengthening the continent’s tourism profile, while investments in transport, accommodation and visitor experiences are helping destinations compete for a larger share of the global travel market.
Morocco is Africa’s leading destination by reported tourist arrivals, welcoming a record 19.8 million tourists in 2025. Egypt has also recorded strong growth, while South Africa, Kenya and Tanzania continue to attract visitors with their wildlife, landscapes, cultural heritage and beaches.
The latest figures point to a diverse tourism industry, although differences in national reporting methods and reference years mean that international arrivals should not be treated as a perfectly comparable league table.
Morocco Leads Africa With a Record 19.8 Million Tourists
Morocco welcomed 19.8 million tourists in 2025, a 14% increase from 2024, according to the country’s Ministry of Tourism. The achievement brought the kingdom close to the 20-million mark and reinforced its position as Africa’s leading destination by reported tourist arrivals. Tourism receipts also reached a record 138 billion Moroccan dirhams.
The figures were reported by Reuters in January 2026, drawing on information from Morocco’s tourism authorities. Further national tourism information is available through the Moroccan Ministry of Tourism.
Morocco’s success reflects a combination of internationally recognised attractions, improved air connectivity, accommodation investment and a diverse tourism offering.
In Marrakech, travellers can explore bustling souks, historic palaces, traditional riads and the lively Jemaa el-Fnaa square. Fes offers a different experience through its historic medina, traditional crafts and centuries-old architecture. Along the Atlantic coast, Agadir attracts visitors seeking beaches, resorts and water sports.
Beyond the cities, the High Atlas Mountains offer opportunities for hiking and cultural excursions, while journeys towards the Sahara introduce travellers to dramatic desert scenery and Amazigh heritage.
Morocco’s proximity to European markets also makes it attractive for short breaks and longer holidays. Its ability to combine urban exploration, mountain adventures and coastal relaxation within one itinerary gives it a competitive advantage.
The country’s challenge now is to ensure that tourism growth translates into sustainable employment, stronger local businesses and better experiences for visitors without putting excessive pressure on historic neighbourhoods and natural resources.
Africa’s Leading Travel Destinations by Recent Reported Arrivals
The following overview brings together recent national tourism statistics for several of Africa’s most prominent destinations. The figures cover different years and reporting systems, so they should be understood as a snapshot rather than a definitive ranking based on a single harmonised dataset.
| Destination | Recent reported arrivals | Main attractions |
|---|---|---|
| Morocco | 19.8 million in 2025 | Marrakech, Fes, Sahara Desert, Atlas Mountains and Agadir |
| Egypt | Approximately 19 million in 2025 | Pyramids of Giza, Luxor, Nile cruises and Red Sea resorts |
| Tunisia | More than 10 million arrivals reported in recent updates; latest annual series requires confirmation | Mediterranean beaches, Carthage, Tunis and Saharan landscapes |
| South Africa | Approximately 8.92 million tourist arrivals in 2024 | Cape Town, Kruger National Park, Table Mountain and the Winelands |
| Kenya | 2.39 million international arrivals in 2024 | Maasai Mara, Amboseli, Nairobi and the Indian Ocean coast |
| Tanzania | 2.14 million international visitors in 2024 | Serengeti, Ngorongoro, Mount Kilimanjaro and Zanzibar |
For the figures above, see the reporting on Morocco’s 2025 tourism results, Statistics South Africa’s 2024 tourism report, the Kenya Tourism Research Institute’s 2024 performance report, and the Bank of Tanzania’s tourism sector survey.
The statistics are not directly interchangeable. Some countries report tourists, others international visitors or arrivals, and the reference years differ. Tunisia’s latest annual figure and Algeria’s comparable international-tourism data should be verified against official releases before assigning either country a precise position in a ranked table.
Egypt: Ancient Civilisation Meets Modern Resort Tourism
Egypt welcomed nearly 19 million tourists in 2025, a 21% increase from 2024, according to figures announced by the country’s Ministry of Tourism and Antiquities. The results were reported by the Egyptian State Information Service in January 2026.
The country’s appeal combines ancient history, cultural experiences and established beach tourism. The Pyramids of Giza remain among the world’s most recognisable landmarks, while the Grand Egyptian Museum adds another major attraction near the pyramid complex.
Cairo provides a starting point for exploring Egypt’s history, museums and urban culture. Further south, Luxor and Aswan offer access to monumental temples, archaeological sites and Nile cruises.
For visitors seeking a more relaxed holiday, the Red Sea resorts of Hurghada and Sharm el-Sheikh offer diving, snorkelling and beach accommodation. Egypt’s tourism authorities also reported strong growth in charter flights during 2025, reflecting expanding international connectivity and demand for coastal destinations.
Travellers can combine several experiences in one trip, but should account for the distances between Cairo, the Nile Valley and the Red Sea. Domestic flights, organised transfers and cruise itineraries can help make longer journeys more manageable.
Tunisia: Mediterranean Beaches and Layers of History
Tunisia combines Mediterranean beaches, ancient ruins and desert landscapes in a relatively compact destination.
The capital, Tunis, offers a historic medina, traditional markets and museums. Nearby Carthage preserves archaeological remains associated with one of the ancient Mediterranean’s most influential cities.
Further inland, the Roman amphitheatre at El Jem is a major attraction for visitors interested in the region’s classical heritage. Along the coast, Hammamet and Djerba attract holidaymakers seeking beaches, resorts and warm-weather escapes.
Tunisia also offers opportunities to explore oasis settlements and Saharan scenery. Travellers can combine a coastal stay with cultural excursions, creating an itinerary that goes beyond resort tourism.
The country’s appeal is particularly strong for visitors seeking a Mediterranean holiday that includes both historical exploration and relaxation. Before booking, travellers should check the latest official tourism statistics, entry requirements and travel advice, as national arrival figures and reporting periods can vary.
South Africa: A Diverse Destination for Every Type of Traveller
South Africa recorded approximately 8.92 million tourist arrivals in 2024, an increase of 5.1% from the previous year, according to Statistics South Africa’s tourism report. Despite the recovery, arrivals remained below the pre-pandemic total recorded in 2019.
The country’s competitive advantage is the range of experiences it offers. Cape Town combines Table Mountain, beaches, restaurants and historic neighbourhoods, while the nearby Cape Winelands provide opportunities for scenic drives, food experiences and vineyard visits.
Wildlife tourism is another major attraction. Kruger National Park is one of Africa’s best-known safari destinations, supporting populations of elephants, lions, leopards, rhinoceroses and buffalo.
The Garden Route offers coastal scenery, forests and outdoor activities, while Johannesburg provides museums, restaurants and access to important sites associated with South Africa’s political history.
South Africa’s tourism infrastructure supports independent travel, guided tours and luxury itineraries. However, its size makes itinerary planning important. Travellers with limited time may get more from combining two or three regions rather than attempting to explore the entire country.
A practical trip could pair Cape Town with the Winelands or combine a city visit with several days on safari. This allows visitors to experience the country’s urban, culinary and natural attractions without spending excessive time travelling between destinations.
East Africa: Wildlife, Mountains and the Indian Ocean
East Africa occupies a distinctive place in global tourism because of its wildlife reserves, mountain landscapes, conservation areas and Indian Ocean coastline.
Kenya and Tanzania are particularly prominent in safari tourism, attracting travellers interested in the Great Wildebeest Migration, big-game viewing and protected natural landscapes. Both countries also offer cultural tourism, mountain trekking and beach holidays.
Kenya: Safari Adventures and Coastal Escapes
Kenya recorded 2,394,376 international arrivals in 2024, up from approximately 2.09 million in 2023, according to the Tourism Research Institute’s Annual Tourism Sector Performance Report 2024. Tourism earnings reached KSh452.2 billion.
The Maasai Mara National Reserve remains one of Kenya’s most recognisable attractions. Its grasslands support diverse wildlife, while the seasonal movement of wildebeest and other grazing animals makes the wider Mara ecosystem a major draw for safari visitors.
Amboseli National Park is known for its elephant populations and views of Mount Kilimanjaro. Nairobi offers museums, restaurants and urban experiences, alongside access to Nairobi National Park, where wildlife can be seen close to the capital.
Kenya’s coastline adds another dimension to its tourism industry. Diani Beach attracts visitors with its white sand and Indian Ocean waters. Watamu offers marine attractions and opportunities for snorkelling and diving, while Lamu provides a more heritage-focused experience through its Swahili architecture and historic settlement.
Travellers can combine a wildlife safari with several days on the coast, creating a holiday that brings together conservation, culture and relaxation.
Sustaining this appeal will depend on protecting wildlife habitats, supporting communities living near conservation areas and developing tourism opportunities beyond the country’s most established destinations.
Tanzania: The Serengeti, Kilimanjaro and Zanzibar
Tanzania recorded approximately 2.14 million international visitors in 2024, compared with about 1.81 million in 2023, according to the Bank of Tanzania’s tourism sector survey.
The Serengeti National Park is central to Tanzania’s international reputation. Its expansive plains support abundant wildlife, while the annual movement of wildebeest and zebras across the wider ecosystem creates one of the world’s most celebrated natural spectacles.
The Ngorongoro Conservation Area offers another distinctive experience, with a volcanic caldera that supports a rich concentration of wildlife. Mount Kilimanjaro, meanwhile, attracts trekkers seeking to climb Africa’s highest mountain.
Zanzibar provides a contrast to mainland safari destinations. Its beaches, historic Stone Town, Swahili heritage and spice-growing traditions appeal to visitors seeking a combination of relaxation and cultural discovery.
Tanzania’s northern safari circuit can be expensive, particularly when itineraries include premium accommodation, private guides and several national parks. Visitors should compare the full cost of a trip, including park fees, transfers, accommodation and the length of their safari.
For travellers with sufficient time, combining the mainland’s wildlife attractions with Zanzibar offers one of East Africa’s most varied holiday experiences.
Why North Africa Continues to Attract International Visitors
Morocco and Egypt benefit from globally recognised attractions, established tourism infrastructure and international air connections. Tunisia offers a similar combination of Mediterranean resorts and cultural heritage.
Morocco’s proximity to Europe makes it particularly attractive for short breaks, while its historic cities, coastal resorts and mountain landscapes appeal to visitors with different travel interests. The OECD’s 2026 Tourism Trends and Policies report on Morocco highlights the sector’s economic importance and the country’s tourism development strategy.
Egypt benefits from the international recognition of its archaeological sites and the appeal of its Red Sea resorts. Visitors can combine cultural itineraries with diving, snorkelling or time at a beach hotel.
Tunisia’s combination of resorts and historical attractions gives it a similar opportunity to attract visitors interested in both relaxation and cultural exploration.
However, tourism performance depends on more than famous landmarks. Airport capacity, accommodation, transport reliability, visa procedures, visitor safety and hospitality services all influence a destination’s ability to attract and retain visitors.
The broader lesson from North Africa’s performance is that tourism growth requires both strong attractions and sustained investment in the infrastructure and services that make travel accessible.
Sustainable Tourism: Protecting the Attractions That Bring Visitors
Rising international arrivals can create employment, support small businesses and generate foreign exchange. However, rapid tourism growth can also put pressure on natural resources, wildlife habitats, historic sites and local infrastructure.
Sustainable tourism is therefore becoming an important consideration for destinations seeking long-term growth.
In Kenya and Tanzania, responsible wildlife viewing and habitat protection are essential to preserving the ecosystems that underpin safari tourism. Visitors should choose operators that follow park regulations, maintain appropriate distances from wildlife and respect restrictions on off-road driving.
Coastal destinations face different challenges, including marine pollution, pressure on coral reefs and growing demand for freshwater. Travellers can help by reducing single-use plastics, following responsible snorkelling and diving practices, and choosing accommodation that manages water and waste responsibly.
Cultural tourism also requires consideration. In historic medinas, traditional villages and heritage communities, visitors should ask permission before photographing residents, respect local customs and consider buying crafts directly from local makers.
Choosing locally owned accommodation, restaurants and tour operators can help more tourism revenue remain within host communities.
For African destinations, long-term success should not be measured by visitor numbers alone. Employment quality, conservation outcomes, cultural preservation and the distribution of tourism income are equally important.
When Is the Best Time to Visit Africa’s Top Destinations?
Africa does not have one universal travel season. Weather conditions vary between the Mediterranean north, southern Africa, tropical East Africa and the Indian Ocean islands.
| Destination | Generally favourable period | Best experiences |
|---|---|---|
| Morocco | Spring and autumn for comfortable sightseeing | Historic cities, hiking and desert excursions |
| Egypt | October to April for extensive sightseeing | Archaeological sites, Nile cruises and cultural trips |
| Tunisia | Spring and autumn for sightseeing; summer for beach holidays | Mediterranean resorts and historic sites |
| South Africa | November to March for Cape Town’s summer; dry winter months for many safari areas | Beaches, road trips, food and wildlife |
| Kenya | June to October is generally favourable for many safari areas; January and February can also offer good wildlife viewing | Safaris, beaches and cultural experiences |
| Tanzania | June to October is generally favourable for many northern safari itineraries; migration timing varies by location | Wildlife, trekking and Zanzibar holidays |
These are broad guidelines, not guarantees. Weather conditions and wildlife movements vary between regions and from year to year. Travellers should check local conditions, park guidance, entry requirements and official travel advisories before booking.
Those planning to witness the Great Wildebeest Migration should select dates based on the particular area they intend to visit. The migration moves through the Serengeti ecosystem and the Maasai Mara at different times rather than remaining in one location throughout the year.
Travellers visiting several countries should also consider flight schedules, border requirements and transfer times. A carefully planned itinerary can make a multi-country holiday more enjoyable while reducing unnecessary travel.
Africa’s Tourism Future Extends Beyond Visitor Rankings
Morocco’s record 19.8 million arrivals and Egypt’s reported 19 million in 2025 illustrate the strength of North Africa’s tourism sector. South Africa, Kenya and Tanzania demonstrate the continuing international appeal of wildlife, natural landscapes, cities and coastal experiences.
Yet visitor totals tell only part of the story.
A country that attracts fewer tourists may generate substantial value from longer stays, higher visitor spending or specialised experiences. Likewise, rapid growth does not automatically translate into better employment, stronger local businesses or improved conservation outcomes.
The next phase of African tourism will depend on how effectively destinations convert international interest into lasting economic and social benefits.
Investment in transport, accommodation, digital visitor services, conservation and skills development can help countries compete more effectively. Regional cooperation and improved air connectivity could also make it easier for travellers to combine destinations across national borders.
For travellers, Africa offers a wide range of experiences, from the historic cities of North Africa to the wildlife corridors of East Africa and the diverse landscapes of Southern Africa.
For the continent’s tourism industry, the opportunity is to build on this appeal while protecting the cultural and natural assets that make these destinations worth visiting.